On 06, Jul 2017 | No Comments | In | By mattandwayne
Skittles Cloud Campaign
DIRECTOR: Chris Palmer
Initially briefed to create one 15 second TV commercial, we wrote a campaign of three 30 second spots.
The original concept tested so well, the client was confident enough to increase the production and media spend.
Chris Palmer did a great job directing them, resulting in a very happy client agreeing to air all three spots in the US and beyond, creating the first ever global Skittles campaign.
And glad they did, with the ads winning a Cannes Lion for best campaign.
Here’s two more…
…ads in the campaign, which has over 19 million YouTube views at the time of writing and counting.