On 22, Jul 2019 | No Comments | In | By mattandwayne
DIRECTOR: Electric Robin
With the Cricket World Cup and Ashes both on home soil in 2019, NatWest wanted to remind people that they have been the main sponsors of English cricket for the past 38 years.
This branded content idea uses a combination of groundbreaking technology and social media to help one of England’s sporting heroes bat against his own bowling.
The idea recently won Gold in the Branded Content category at the Campaign Big awards.