On 22, Jul 2019 | No Comments | In | By mattandwayne
DIRECTOR: Electric Robin
With the Cricket World Cup and Ashes both on home soil in 2019, NatWest wanted to remind people that they have been the main sponsors of English cricket for the past 38 years.
This branded content idea uses a combination of groundbreaking technology and social media to help one of England’s sporting heroes bat against his own bowling.
The idea recently won Gold at the Campaign Big awards.
We extended the campaign to outdoor.
London Underground station take overs saw Oval and St John’s Wood dominated by NatWest during key World Cup match days.
Based on cricketing stat graphics represented by ‘wagon wheels’, we took the basic charts and added a witty take on how England might perform.
Predictably, ‘Streaker’, ‘Umbrellas’ and ‘Conga’ all came true.