On 12, Jun 2017 | No Comments | In | By mattandwayne
To launch McDonald’s new brand line of ‘Good times’, a campaign that features a way our target communicate good times – emojis.
Not only did it do a great job for the brand, it also went down well at The Campaign Big Awards, winning Gold for Best Poster Campaign of the year.
The campaign ran on London’s most prominent billboard site – the digital screens at Piccadilly Circus. Each poster animated emojis up one by one, with a flashing cursor mimicking emojis being typed in a text.