On 21, Sep 2018 | No Comments | In | By mattandwayne
DIRECTOR: Amanda Jones and Christopher Watson-Wood (Mad Ruffian)
We CD’d this campaign that started life as a social films brief for the UK, but ended up with a campaign comprising of films, digital posters, print, and in-store displays.
It persuades a generation who’ve grown up with instagram to take physical photographs – reframing them as ‘one-offs’ that you’ll want to keep forever.
The campaign has trippled sales in the UK, and been so successful that it is now being run globally.
The rest of the campaign.
And how it rolled out in-situ.