On 29, May 2015 | No Comments | In | By mattandwayne
TOYOTA YARIS ‘RETRIBUTION’ CAMPAIGN
DIRECTOR: Dominic Murphy
We re-launched Toyota’s super mini, the Yaris, specifically targeting women.
Crisps and the interior of a Yaris – just don’t do it.
We also published some ‘too good to be true’ classified ads, complete with a genuine mobile contact number. We purchased pay-as-you-go mobile phones, and recorded greeting messages for callers.
Proud to see the work make it into the D&AD annual that year.