On 30, May 2015 | No Comments | In | By mattandwayne
Anchor ‘Made By Cows’ Campaign
We created (and directed) an interactive film where anyone could virtually bake a personalised Anchor cake.
But virtual cake doesn’t taste as good as real cake.
So we partnered with a bakery and national delivery service so you could order the real thing straight to your door.
The campaign used outdoor too, with a billboard campaign featuring fake ‘ghost signs’, highlighting Anchor’s heritage. We even painted one for real on the side of a building in Shoreditch.
The rest of the outdoor campaign.
And in film, the Anchor cows were put to work in the Anchor dairy, set to a bluegrass version of Guns N’ Roses’ ‘Paradise City’.