On 08, Dec 2017 | No Comments | In | By mattandwayne
DIRECTOR: Tim Godsall
During our 3 years in America at DDB Chicago, we got the opportunity to make a lot of TV commercials, but the most competitive briefs were for the Super Bowl spots. We created a commercial for cars.com, which aired during Superbowl XLVI.
It went down very well, but more importantly it resonated in popular culture, with the Jay Leno show spoofing it on prime time TV.
The original commercial below was…
…watched by an audience of 166 million people, and cost $3.5million to air.
Here’s another in the campaign.